Overview

This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan. A business plan is a very important and strategic tool for entrepreneurs. A good business plan not only helps entrepreneurs focus on the specific steps necessary for them to make business ideas succeed, but it also helps them to achieve short-term and long-term objectives. Benjamin Franklin once said, “If you fail to plan, you are planning to fail.”

While a business plan is essential to entrepreneurship, not every entrepreneur sees the need for one. Many are reluctant to have their plan written down and there are numerous articles online claiming that the business plan is dead or irrelevant. Of course, not everyone agrees with that. A large number of business funding experts support the idea that having a good business plan is not enough. Even excellent business ideas can be useless if you cannot formulate, execute and implement a strategic plan to make your business idea work. If you are looking to raise funds from institutional investors and lenders, keep in mind that having a good business plan is extremely valuable. You should aim to have a well-documented plan that speaks for itself. It needs to be clear and easy to read and understand, and we will help you to do that.

 

30%

50%

More than 30% of the small businesses do not survive the first 3 years of operations if they do not have a business plan

SOURCE: Excellent Business Plans

 

50% of new businesses die within five years. It is often because they did not follow a set business plan.

SOURCE: Excellent Business Plans

 

Who is this program for?

Welcome to the Business Plan workshop, which will help you make an incredible business plan from scratch. Everything that you need to make your awesome business plan is included in this workshop, including an effective business plan templates and an incredibly detailed process to help you make an entire business plan from scratch!

The program is ideal for:

  • Anyone interested in starting any type of company in any country and in any industry.
  • Anyone that has already started a company, but wants to take their business to the next level.
  • Anyone working at a company that wants to launch a new product and or a new service.

 

Key Takeaways

  This program will enable you to:

  • Research and analyze the individual components needed for a business plan
  • Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
  • Explain the purpose and future of your business in easy to understand terms
  • Use accounting terms to describe the future for their business
  • Describe their marketing, sales, and planning strategies

Modules

  • Session One: Course Overview

    Session Two: What is a Business Plan For?

    Session Three: A General Business Plan Framework

    • Creating a Framework
    • Pre-Assignment Review
    • Session Four: Identifying Your Audience
    • Who Are You Writing For?
    • The Rules of Writing

    Session Five: Gathering and Analyzing Information

    • GO-PARSE
    • PARSE in Action

    Session Six: Defining Your Company

    • Identifying Your USP
    • Writing Your Company Description
    • Describing Your Products and Services
    • Performing a Market Analysis
    • Developing an Operations Plan
    • Types of Operations

    Session Seven: Getting to Work

     

     

     

     

    Session Eight: Creating a Marketing Strategy

    • Introduction to Marketing
    • Analyzing the Competition and Yourself
    • Analyzing Distribution Channels
    • Creating a Marketing Plan
    • Sketching Out the Plan
    • Evaluate, Review, and Revise
    • Leveraging Social Media

    Session Nine: Creating the Sales Plan

    • Building Your Sales Force
    • The Sales Cycle

    Session Ten: Developing Financial Projections

    • Accounting Terminology
    • General Accepted Accounting Principles (GAAP)
    • Key Reports
    • Financial Projections

    Session Eleven: Putting It All Together

    • Writing the Executive Summary
    • Making a Strong Presentation
    • The Finishing Touches
    • Reviewing and Revising

    Recommended Reading List

    Post-Course Assessment

    Pre- and Post-Assessment Answer Keys

 

What does the workshop include?

  • Instruction by an expert facilitator and international trainer
  • Small, interactive classes
  • Specialized manual and course material
  • Certificate of completion

Trainer/Faculty

Khalid AlQoud’s passion encompasses a spectrum of activities from both the corporate and social world. He has founded, led, and developed several local and international organizations, and yet remains to be an active member in numerous initiatives. Khalid is an international speaker, entrepreneur, a leadership expert and business consultant. His expertise was not left unnoticed, and for over 20 years he has been invited on several occasions to manage both private and government-supported events, as well as to speak in a public platform.

He is the founder and Chairman of AlQoud Foundation, CEO of AlQoud Enterprise, International Leadership and Coaching, Prince Events Management, and Natural Bites which are all located in Bahrain. He is also the co-founder partner and CEO of International Change Makers, International Leadership and Coaching in Kuwait, the founder and Chairman of Bahrain Corporate Social Responsibility Society, and a board member of the National Committee for Combatting Trafficking in Person appointed by the minister of foreign affairs of the kingdom of Bahrain and board member of Higher Advisory Committee for Technical and Vocational Education appointed by the minister of education of the Kingdom of Bahrain.

 

 

 

 

 

 

  • Certified Human Drive & Motivation Trainer  from Directive Communication International – Credited from America Institute of Business Psychology – 2019.
  • Certified Colored Brain Trainer/Consultant from Directive Communication International – Credited from America Institute of Business Psychology – 2019.
  • Certified in Dynamic Speaking and Facilitation from Directive Communication International – Credited from America Institute of Business Psychology – 2019.
  • Certified in Curriculum Development from Directive Communication International – Credited from America Institute of Business Psychology – 2019.
  • Certified Online Trainer from Directive Communication International – Credited from Global Trainers Federation – 2020.

Certificate

Upon successful completion of the workshop, you will earn a digital certificate of completion from the Global Trainers Federation and International Leadership and Coaching

 

Note: After successful completion of the online workshop, your digital certificate will be emailed to you in the name you used when registering for the workshop.